| 工作內容： |
1.Analyze brand positioning and consumer insights
2.Shape and communicate our vision and mission of in charge brands
3.Translate brand elements into plans and go-to-market strategies
4.Manage a team of marketing/merchandising people working on brand initiatives
5.Lead creative development to motivate the target audience to “take action”
6.Establish performance specifications, cost and price parameters, market
applications and sales estimates
7.Measure and report performance of all product and marketing campaigns, and assess ROI and KPIs.
8.Monitor market trends, research consumer markets and competitors’ activities
9.Oversee new and ongoing marketing and advertising activities
10.Monitor product distribution and consumer reactions
11.Devise innovative growth strategies
12.Align the company around the brand’s direction, choices and tactics
13.Execute project related matters assigned by supervisor
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